Thursday, August 1, 2013

My July 2013 Book Sales Statistics

A while back, I used to post my book sales at the beginning of each month. I stopped doing this for a number of reasons. However, I think now I'll bring it back.

For the month of July 2013, I saw unit sales of my books increase by 66% over June 2013. This is also a 1000% (you read that right) increase over the sales I had in July 2012.

As far as dollar amounts go, July 2013 saw an increase of 400% over June 2013. I attribute this to my price reduction in the month of June where I sold all my books at deep discounts. In July I raised these to their normal levels.

This leads me to a solid conclusion on pricing. With my unit sales and dollar sales increasing over June, it shows that a higher price point on my books is more effective than a lower price point. It will be interesting to see what happens during August where my short stories are free at most retailers and my novels are priced higher than most of July.

From January 2013 to July 2013, my unit sales are up 23% over the same period in 2012. And my dollar sales are up almost 51%. For each sale, I'm averaging income of approximately $2.08. Much better than the $1.70 average I had for the same period a year ago.

Overall, this year for book sales is going great compared to last year. I've made almost the same amount of money in seven months this year that took me 12 months last year. I expect increased sales throughout the remainder of the year as the holidays approach.